Textile dye master Daigo Adachi and clothing designer Taichiro Takamatsu intend to launch a new brand of one-of-a-kind, timeless clothing, based on the concept of "luxury by the human hand," the essence of craftsmanship.

Itajime Shibori is a textile dyeing technique that came to Japan along the Silk Road in the 700s, involving a resist process where the edges of folded cloth being squeezed within securely bound,  variously-shaped blocks, are exposed to liquid dye, resulting in many diverse patterns, whereas the squeezed part resist the dye completely.