JapanCraft21 - Who We Are, About Us

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Our Mission [RED. Please confirm]

Revitalize traditional Japanese master crafts (dentō kōgei 伝統工芸) by identifying issues faced by artisans and implementing solutions for the 21st century.


What We Do

JapanCraft21 aims to reverse the rapid decline of traditional Japanese crafts. In addition to helping to create a school of advanced traditional building skills, we are expediently leveraging our resources by launching a series of Traditional Craft Revitalization Contests, each designed to revive an old craft so it may flourish in the 21st century.

 

Traditional Craft Revitalization Contest

IDEA CONTESTS: Each year, we search for exceptional project ideas from individuals with outstanding talent, track records and passion, and provide them with a broad and significant support package. To explore the remarkable work of past winners, please see 2021 Leaders. Six highly respected professionals, academics, and artists act as JUDGES for the contests. They are:

Yuji AKIMOTO Shihoko FUKUMOTO Eriko HORIKI

Tsutomu HORIUCHI Masamitsu SAITO Reiko SUDO


School of Traditional Building Arts

We co-founded the School of Traditional Building Arts (Shin-Machiya Juku 新町屋塾) in Kyoto to teach rapidly disappearing building skills. Our intensive yearlong courses are held on Sundays to accommodate young working building trades people. We have taught joinery to carpenters and bamboo mud wall construction to plasterers. In 2022, we held an advanced course in Japanese garden building and maintenance as well as a training course in the application of natural lacquer. Our school fulfills the growing demand for fine quality traditional construction by teaching nearly forgotten skills and giving young tradespeople a direct path to mastery. We provide full scholarships to all students.


Education

JapanCraft21 is committed to educating young up-and-coming crafts people in such projects as our School for Traditional Building Arts, and to educating the public about the value of fine Japanese Master Crafts through social media and our online magazine. Also, in order to maximize our effectiveness in achieving our craft revitalization vision, it is imperative that we educate both our staff and our membership. We accomplish this with regular online lectures for all of our members and private cultural events for our patrons.

The Ronnie Prize

The RONNIE Prize is awarded to the first place winner in our Japanese Traditional Craft Revitalization Contest, and consists of 5 million yen ($50,000) in project funding for the winning project aiming to revitalize a craft for the 21st Century. The name of the prize was chosen to honor the memory of Ron Beimel, a young man who had a great passion for life and the Japanese culture and pursued his dreams with extraordinary focus, making extraordinary accomplishments during his short lifetime. We hope that the memory of this young man will inspire our contest winner to reach high and to attain their goals. The trophy given to each Ronnie Prize winner is created by renowned Japanese sculptor, Kan Yasuda. The work crafted from white statuary marble is entitled Tenpi 天秘, meaning the "mysteries of heaven."

Takuya TSUTSUMI ・ 堤卓也 ・ Wooden Lacquer Surfboards / Skateboards
Yuriko TOKUNAGA ・ 徳永 有里子 ・ Wood Furniture
Ronnie Prize Trophy

Intro Video from

founder Steve Beimel

Our Directors

  • Steve Beimel, Founder

    As a long time Japan resident and founder of Esprit Travel & Tours, Steve Beimel has been involved with Japanese culture since the early 1970s.  He holds an M.A. in Applied Counseling Psychology and runs A to B Seminars for goal clarification and attainment. His activities and writings can be followed at japanlivingarts.com/

  • Michael Sonnenfeldt

    American entrepreneur, philanthropist, political activist and passionate student of Japan and her Crafts. He is founder and Chairman  of TIGER 21, the Chairman of Earthjustice Action, Chairman of both MUUS & Company and MUUS Climate Partners, an investor in young companies that focus on decarbonizing the atmosphere. The MUUS Collection is a growing archive of renown photographers featuring quintessentially American photographers.

  • Alison Shapiro

    A fresco painter and architectural restorer who divides her time between Paris and Los Angeles. With experience as curator and manager at two art galleries, she originally studied art history at Duke University. 

  • Kathy Krauth

    A long time high school history teacher at the American School in Japan (ASIJ). An active member of the expat community in Tokyo, she is currently working with the International Womens College in Bangladesh. She holds an M.A. in Japanese history.

  • Masamitsu Saito

    Leading authority and collector of Japanese Bamboo art baskets and a forest  business owner. Following a record industry career, he managed performers  through his company, Saito & Associates, Ltd., and headed PR branding and identity projects for the Hawks baseball team and the Japan Racing Association.  Saito coordinated major Japanese bamboo art basket exhibitions (works of Iizuka Rokansai, the Lloyd Cotsen Collection, etc.) and other exhibition work involved the Musee du quai Branly in Paris, the Metropolitan Museum in NY, and the Tomo Museum in Tokyo.

  • Keiko Kamei, Executive

    Executive Director. Keiko Kamei has a background in gallery management and art museum education and has worked with a number of galleries in the Tokyo area. She has a MA with a concentration in art museum education from New York University. Keiko is based in Tokyo and Gunma and is a freelance art consultant and guide.

Our Advisors

  • Yuji AKIMOTO

    Art critic; Chief Executive Director at Nerima Art Museum


    秋元 雄史

    練馬区立美術館館長、美術評論家



  • Shihoko FUKUMOTO

    Textile artist specializing in Japanese Indigo “aizome”


    福本潮子 

    藍染作家


  • Eriko HORIKI

    Washi designer; Director of Eriko Horiki and Associates


    堀木エリ子

    和紙デザイナー、堀木エリ子&アソシエイツ代表


  • Tsutomu HORIUCHI

    Co-chair of the Arts Committee at Asia Society Japan Center; Deputy Director and Professor at Center for Social Investment of Tama University


    堀内勉

    アジア・ソサエティ・ジャパン・センター アート委員会共同委員長、多摩大学社会的投資研究所教授・副所長


  • Reiko SUDO

    Textile designer; Founder, Director and Chief Designer of NUNO Corporation; Honorary Professor at Tokyo Zokei University


    須藤玲子

    テキスタイルデザイナー、株式会社 布 取締役、東京造形大学名誉教授

  • Benjamin Boas

    Benjamin Boas

    Cool Japan Producer, Cabinet Office of the Japanese Government


    ボアズ ベンジャミン

    内閣府公認クールジャパン・プロデューサー

Our Staff & Support

  • Steve Beimel, Staff

    As a long time Japan resident and founder of Esprit Travel & Tours, Steve Beimel has been involved with Japanese culture since the early 1970s.  He holds an M.A. in Applied Counseling Psychology and runs A to B Seminars for goal clarification and attainment.

  • Keiko Kamei, Staff

    Executive Director. Keiko Kamei has a background in gallery management and art museum education and has worked with a number of galleries in the Tokyo area. She has a MA with a concentration in art museum education from New York University. Keiko is based in Tokyo and Gunma and is a freelance art consultant and guide.

  • Elaine Baran, Staff

    Website and Accounting Support.  Technical support with websites and accounting. She is based in the USA.

  • Kan Yasuda, Support

    Creator of the Ronnie Prize sculpture.

  • Taishi Yokotsuka, Photos

    Most of the photographs on this website from multiple events were by Taishi Yokotsuka. 

Our Partner

  • Asia Society Japan

    In March 2018, Asia Society Japan was launched in partnership with the International House of Japan as a new global hub in East Asia. For sixty-five years since its establishment, Asia Society has been dedicated to nurturing peace and development in Asia. It has been a platform for dialogue and exchange, for promoting mutual understanding between Asia and the United States. Respecting this philosophy and tradition, the Japan Center offers various programs covering the fields of policy, economy, diplomacy, arts, culture and business, led by the three committees for “Policy,” “Art” and “Asia 21.”


    Read more about the Asia Society Japan on their website.

Our Alliances

apan Traditional Craft

Revitalization Contest


CRAFT

LEADERS

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